1 semester

1.       

Course title

Mobile and game marketing

2.       

Course of  Study

1,

1-31 81 07 Mathematical and Software of Mobile Devices (2 years)

3.       

Semester

 

1

4.       

Credits

2,5

5.       

Lecturer

Alexander  J. Perez Tchernov

6.       

Course goal

To get knowledge to be able to plan, promote, and support marketing campaigns for applications and games.

7.       

Prerequisites

8.       

Course topics

  1. Business models, ways to monetize mobile and gaming applications. Budgeting.
  2. Key metrics in mobile applications and online games. Analytics.
  3. Ways to organize a marketing campaign. Preparation of the team and organization of work, key documentation within the campaign. Communication support.
  4. Search engine optimization and promotion in the network, App / GoogleStore and playgrounds.
  5. Examples of successful launches.

9.       

Recommended Literature

  1. Game marketing by Sergey Halenkin, https://galyonkin.com/book/
  2. Appannie, https://www.appannie.com/
  3. localytics, http://info.localytics.com/blog
  4. mobilemarketer, https://www.mobilemarketer.com

10.   

Teaching methods

Problem-oriented, project-based

11.   

Teaching language

Russian

12.   

Requirements, control routines

  • testing;
  • laboratory works,
  • individual project presentation

13.   

Certification method

Credit